Mova
The digital vision board
Mova is a digital vision board where users have to gather different sources of motivation and add them to their personal vision board on their mobile. Mova aims to appeal to the inner motivation by putting the user in control so that the user builds their vision board based on what motivates them. Thus, Mova supplements the users' daily routine and helps them maintain motivation to meet their personal exercise goals in everyday life. In this way, Mova is a tool for living out one's exercise goals and maintaining a more active lifestyle, which means that users can create more enjoyment in their daily lives while also preventing lifestyle diseases.
Mova is the result of a case competition proposed by Alm. Brand.
Press "App Demo" to see a presentation of the Mova app. Click around the app the see features
Mova is the result of a case competition proposed by Alm. Brand.
The Brief
The design case for our project was proposed by the insurance company Alm. Brand.
They tasked us to develop a solution within the HealthTech industry that could:
"make the healthy stay healthy"
Mova
My projects / Mova
Defining the user group
Our first step was to explore what comprises the HealthTech industry and what such a product would entail, which was done through desk research involving searching through information on the internet and scanning through scientific articles. Simultaneously, we looked to define a target user group, that could be our focus.
Inspired by the lifestyle of the MAMILs (Middle-Aged Men In Lycra), we initially landed on the target user group of mid to high-income men between the age of 40 - 60, as they are often customers of insurance companies and they are likely to go through a midlife crisis, where they prioritize to take more actions to take care of their body and health. However, they are both more prone to injuries in this period and do not follow through with their new lifestyle. So insurance companies it is good business to ensure healthy customers by proactively helping people be healthy and hereby minimizing injuries.
Interviews
In order to empathize with and better understand our target audience, we decided to do qualitative interviews. We conducted 4 interviews with different men within our target audience and questioned them regarding their health and thoughts on becoming or staying healthy.
Below I present our 2 main insights from the interviews:
💡 Insight #1
Keep goals in mind
All the respondents wanted to change their life for the better in terms of not getting fat and being more fit but also to reduce the risk of getting lifestyle diseases. In general, they explained difficulty in having their goals in mind through their busy day, as they often have many things to consider and deal with, hereby forgetting to do exercises and living somewhat in their everyday habits or routines.
Solution: Help to visualize and remind them of their goals in a busy everyday life.
💡 Insight #2
Motivational problem
Our respondents felt it was very difficult to keep up the motivation for exercising regularly. Even though they all had the desire to build up a good exercising routine it would gradually die out within some months because it is hard to find the right motivation in their busy lives.
Solution: Promote their inner motivation in order to help bring them out to exercise
Finally we combined our insigts and research to an overall problem we wanted to tackle, which sounded like:
Year: 2020
"How can we stimulate our user group's inner motivation through visualization of goals in order to foster more exercise in their busy everyday lives"
Narrowing the scope further
After doing our interviews, we decided to use our insights to do further desk research. This expanded our knowledge of the field and we chose to expand our user group, as the difficulty of maintaining motivation to exercise regularly was a more common problem than in our other user group.
That led us to reformulate our new user group to: Individuals aged 18-99, who have the goals and means to exercise regularly but lack the motivation to make their wants into actions.
Creating personas
To make our user group audience easier to understand and empathize with we developed several personas based on our research with their major goals and frustrations to sketch out different types of users in our user group.
User Journey Map
To elaborate more on our user group, we decided to use Finn’s persona for a user journey map to help build empathy and locate the users' pain points.
We have divided the journey into two main phases:
Adoption, where the user becomes aware of the product and acquires it.
Dagligdagen (daily life), is how we imagine the users everyday life with our concept could look like.
Finn has a mainly circular daily routine and it is here the Mova appen becomes an aid in supporting him to maintain motivation to meet his personal goals in daily life. By using the app over a longer period of time Finn can feel he has gained more energy in his everyday life.
Creating a solution
Inspiration Cards Workshop (modified)
After identifying a user group we entered the idea phase and in order to brainstorm ideas and narrow down potential future designs, we decided to do a modified version of the “Inspiration Cards Workshop” within our group.
In this workshop, we placed a lot of pre-written labels with words describing technologies and domain cards, which is relating to our specific project. We first collectively went through the labels to ensure a shared understanding of their meaning. Next, we combined 3 cards we found interesting and presented them for each other.
The workshop helped to expand our area of thought and it made us see combinations of things we did not consider beforehand.
The concept: Through this, we came up with the concept to develop a digital vision board in the form of an app designed to help people keep up and increase ones motivation to exercise. One fundamental idea of our initial concept was to automatically change the user’s background every hour to a random picture acquired from the user's own motivational vision board. Hereby, the user will be unexpectedly reminded of their sources of motivation, which they themselves place on their vision board in the Mova app, which should help support their inner motivation to exercise.
Initial ideation
The early ideation phase involved sketching out wireframes, different ideas, and low-fidelity mockups of functionality and the look of the app. Below is a selection of some of our raw concepts:
Prototyping the app
To bring our idea to life we designed an interactive prototype of our concept in Adobe Xd, which includes the following:
My vision board is the main page of the app. On this page, the user can see the elements he/she has chosen.
← In the 'Udforsk' (discover) tab users can search for and add media within pre-determined categories of interest but also through the search bar.
Presenting for stakeholders
Concept video
Flyer design
To brand the app, we came up with a flyer design that introduces a potential user to the app.
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For each visionboard the users can edit and set their background to change to randomly selected pictures from your visionboard every 5, 10, or more minutes to act as motivational triggers.
App icon
For the presentation, we produced a concept video visualizing how the app would be used by the users.
For simplicity, we opted for a lowercase “m” in the top right corner of the app icon with a focus on the dimensions of the iOS platform. The Mova green with 2 different underlying greens should give depth and represent a board with several elements.
Logo
We wanted to distinguish the logo more from other brands for the in-app logo. Without the restrictive dimensions of the IOS platform, we wanted the app to symbolize the moodboard concept more. Here we make the green squares break out and lay on top of each with the whole mova word written out.
Post-project review
My thoughts
Even though Alm. Brand liked our concept design, they didn't choose to pursue our concept further, I learned many things in the process about app development for a company as a customer. If the project had been selected to work on further, I would have focused on getting the app into the hands of users, so that we could improve the app with the help of user feedback.
Moreover, I would have taken Alm. Brand's feedback and gone back a step in the process to develop an app according to their needs.
On the pop-up window, you can choose between different media, which you want to add to your visionboard. Users are encouraged to add media that can help motivate them through pictures or music. A goal could be to run 3 times a week. An event could be that you have Volleyball practice at 18 on Tuesdays.
Press the " + " to add more elements to the board.