El-Kiig

El-Kiig is a conceptual digital solution that utilizes customers' electricity usage to create a data-driven and personalized overview of their power usage patterns. Through this data collection concept, customers receive monthly summaries integrated into EWII's app, enabling them to reduce their power consumption and increase environmental awareness.

In this project, my focus has been on employing strategic design to enhance business values through design practices. As a result, I have tailored the solution to fit customers' realities and integrated user-centric methods to ensure an optimal user experience and the effectiveness of El-Kiig's features. This involves adapting the solution to EWII's business context and meeting their strategic objectives.

El-Kiig is the result of a case competition proposed ​by EWII

El-Kiig

My projects / El-Kiig

Desk Research

Since this is a case presented by EWII, we operate within their established framework. When working on designing new digital solutions for them in this project, we needed to conform to EWII's visual identity. Moreover, we strategically tapped into their existing user research endeavors, including personas and customer surveys, to assist our design process. As a result, the outcome of this project was to develop a digital solution for EWII's established brand. 

During our research we stumbled upon an innovative technology that EWII was in the initial stages of evaluating, prompting our interest in delving deeper. This technology empowers users to input their home devices consuming electricity and the household members' count. Leveraging this data, the artificial intelligence provides an optimized estimation of consumption.

Our desk research insights have been condensed into the image.

First Idea: App + Smart Plug

We created a quick mockup of an app and smart plug concept, which we presented at a stakeholder meeting to better visualize our idea. During the meeting, we identified some issues that required us to rethink our approach, as well as two main takeaways to incorporate into our next iteration.

Year: 2023

Invisible power wastages

El-Kiig also introduces ‘usynlige strømslugere’ (invisible power wastages), referring to devices that haven't been monitored but have consumed the most electricity in the current month compared to the previous one. This feature offers users insights into potential new devices to focus on in the following month.

Setting up El-Kiig

El-Kiig requires users to engage in setting power usage goals they want to improve upon, such as turning off standby devices or doing laundry at night. Additionally, users must select three specific devices to focus on throughout the month.

First Iteration Idea

Final Concept

Getting to Know El-Kiig

El-Kiig is intended to be integrated into EWII's app, where customers, by clicking a button, will be directed to this front page, where they can start their recap. 

El-Kiig tries to embody a modern visual user interface, featuring experimental graphics and visuals to create a distinctive appearance.

Subsequently, short 'stories' will be played with personalized information about their power consumption. Each month, there will be a new custom visual layout, but within EWII's visual brand framework.

❌ Issue #1

❌ Issue #2

Challenges in selling physical products as a business case for EWII.

✅ Takeaway #1

✅ Takeaway #2

Large customer segment requires a solution that is simple and easy to adopt.

Focus more on personalized advice rather than generic advice.

Develop a feature for their upcoming app rather than creating a new app.

Insights from Stakeholder Interview

To further explore new directions for the project, we crafted an interview guide for an interview with the stakeholder EWII to gather more information that could be utilized in the ideation process of the project.
During the interview, we received the existing personas and a survey where we obtained data on user preferences that EWII conducted. Notable key insights from the survey were the user preferences noted below:

💡 One-third of the respondents wished for a new digital solution providing insights into their power usage.

💡 Half of the respondents wanted EWII to communicate an overview of their consumption.

💡One-third of the respondents desired communication from EWII with a frequency of 1-2 times per month.

Brainstorm session

The next step in the design process was to conduct an internal brainstorming session within the design team based on the information we had gathered so far. The goal here was to rethink our initial idea to incorporate the new information.

With inspiration drawn from various genres of data summarization concepts, such as "Spotify Wrapped", "PlayStation Wrap-Up", and "Duolingo Year in Review", we strategically determined it would be beneficial for EWII to pursue this direction. Consequently, we initiated developing a concept accordingly.

Power Overview: Understanding Your Usage

The devices that customers specifically 'follow' and set up in their El-Kiig recap will be showcased alongside their corresponding usage. This consumption data is transformed into user-friendly and easily understandable information, encompassing metrics like:
• 'Minutes of Active Usage'
• 'kWh Consumed'
• 'Money Saved'
• 'Improvement in minutes compared to the previous month'.

Visualizes customers' consumption

Users can quickly and effectively assess their electricity consumption month by month based on the goals they have set, visualized through bar charts.

El-Kiig primarily communicates in a positive and supportive tone, aimed at motivating and engaging customers to improve their electricity consumption.

My Post-Project Thoughts

At the end of the project, we presented our concept to EWII and provided them with our design files and images so they could proceed with the concept if it was of interest. The final feedback was that they found it to be an interesting project with potential. Additionally, they particularly liked the idea that customers would follow 3 devices and the "My Devices" page (which was one of the pages I had produced).

To complete the project, I had hoped that we would have been able to conduct a user test to test our design on real users, but unfortunately, due to time constraints, this was not possible.